We create breakthrough marketing with the people,
properties, and platforms that shape culture.
ContentTalent & InfluencersSocialBrand ExperienceRights + PartnershipsCommunications
Brands + Culture United
There are many ways we bring brands and culture together…
ALIGN with the culture, MINE the culture, SHARE the culture, CREATE the culture
TNF x Hot Mess
UEG helped The North Face kick off their partnership with style icon, Luka Sabbat, with an intimate product launch event in their New York Showroom and a Hot Mess photography exhibition.
UEG took Warrior Games, the Olympic-style games for wounded veterans, to the masses at the iconic Soldier Field stadium in Chicago.
UEG partnered Adobe with Imagine Dragons to inspire creators across the globe to “Make The Cut” of a music video for the band’s hit song “Believer!”
Michaels x Make Off
UEG produced the now binge-worthy digital series for Michael’s entitled The Make-Off which has reached over 500M views worldwide.
Real Beauty Productions
We concepted and then partnered with Dove to launch Real Beauty Productions in partnership with Hollywood powerhouse Shonda Rhimes – a collaborative content studio that gives women and girls the opportunity to share personal stories.
ASICS x AOKI
UEG produced a fully-integrated campaign for ASICS with internationally-renowned DJ Steve Aoki to embark on the daily journey of celebration “movement.”
GOTG x Doritos
UEG delivered a first-of-its-kind Doritos “playable chip bag that featured the soundtrack from Guardians of the Galaxy 2. ”
In year two of leading JC Penney’s NBA Draft Day efforts, UEG outfitted and created a custom content series, in partnership with Sports Illustrated, around two high-profile draftees,
Buddy “Buddy Buckets” Hield and Kris Dunn.
We developed, sourced and managed the production of KFC’s first-ever Extra Crispy-smelling sunscreen that sold-out in minutes of it’s launch.